It is a coherent and extensive philosophy of thought.  In part, the way the name is written better describes what it is all about:

Concept OnQ, a Coherent and Extensive Philosophy of Thought.

It is about Outcome-Based Thinking. It is about change. It is about how faith works. It is about taking a raw and unfinished product (you) and polishing it and honing it and perfecting it and basically bringing each and every personal characteristic around to Quarter Four.  It is really easy but it is coherent AND extensive!  It takes in about every aspect of your life.